Google Adwords: Placement Performance Report

Yesterday, Google has launched a Placement Performance Report, a reporting capabilities that gives you new insight into how well your ads are performing on Google’s content network. Advertisers received and email from the AdWords team that explained the reports like this:

The Placement Performance report provides site-by-site performance metrics — including clicks, impressions, cost, and conversion data — for domains or URLs in the content network where your ads have appeared. The report also provides a new level of transparency for traffic you accrued from sites in our network that are participating in the AdSense for domains program. Currently, AdSense for domains statistics are collectively reported, but we are working to give you site-by-site level statistics soon.

It will help advertisers to optimize their use of the content network. These new reports will provide improved visibility to better target sites that perform well and to exclude sites that perform below expectations.